Read the original story on: Ad Age
Fresh off its major Golden Globe wins, Amazon has unleashed a dozen new TV pilots on its streaming platform Prime Instant Video. The company is looking for feedback on the pilots to decide which ones to order to series, a sign of its belief in the power of big data.
But Amazon’s ambition does not just stop at TV. The company also announced its plan to produce up to 12 full-length feature movies each year as part of the new initiative. Those original movies produced by Amazon will become available to US Prime subscribers just four to eight weeks after they premiere in theaters.
Read the original story on: The Verge
Marriott is reportedly testing a new TV service that finally brings hotel room TVs into the 2010s by adding support for popular OTT services. The national hotel chain will soon let guests log into their personal Netflix, Hulu, and Pandora accounts, as opposed to paying extra to view its on-demand movies.
Read original story on: NPR
At last night’s 72nd Golden Globe Awards, Amazon Prime claimed their first-ever victories at any major award show, as their new original series Transparent collected awards for Best TV Comedy Series, as well as Best Actor in a Comedy for its lead Jeffery Tambor.
Such big wins for Amazon mark the first time a streaming service other than Netflix (which also scored a big win with Kevin Spacey winning Best Actor in a Drama for House of Cards) has beaten traditional TV players, signaling the continuing diversification of the OTT TV market. At the end of the day, consumer don’t really care which distribution channel they are using, as long as they are enjoying the quality content.
Read original story on: Gigaom
The short answer is “yes”. Netflix stopped issuing new keys to its public API two years ago, but today, Netflix has officially shut down its public API, shuttering support for an array of third-party apps that pull data from the streaming service. Netflix is enjoying a leading position in the OTT market, in which they can afford a closed ecosystem.
Notably, however, the streaming service has partnered with a small number of third-party developers, including NextGuide, Yidio, and Fanhattan, to grant them with continued API support. So maybe the ecosystem is not as closed as it could be—yet.
Read original story on: Digiday
Netflix has started testing a new outdoor campaign in Paris that consists of responsive movie GIFs. The billboards display GIFs from movies and shows that are available on Netflix and will change depending on weather, news events, or even nearby promotions accordingly. Using this type of digitally enabled hyperlocal advertising, Netflix looks to connect its content to people’s emotions, interests and behaviors at the right moment.
Data measurement company ComScore released a report on digital viewership trends gleaned from a survey of 1,159 users, revealing some interesting insights about Netflix and the OTT industry.
Dominance Among Millennials
Of those surveyed, overall, 32% subscribed to Netflix. For comparison, 19% had Hulu, and 9% had Amazon Prime. More impressively, nearly 50% among millennials had a subscription to Netflix.
Well-supported By OTT Devices
44% of Netflix users watch through an OTT device like Chromecast or Roku. Add in the other 21% watching on alternative platforms such as gaming consoles or connected Blu-ray players, and that leaves just 27% of users watching Netflix directly on their computers.
Popular With Families
In addition, families with children are more likely to have a Netflix subscription. According to the survey, Netflix reached 25% of households with one to two people, and 40% of households with more than three.
If you’re a proud owner of a 4K TV, take note: Netflix is now charging a premium of $11.99 per month for access to 4K (also called Ultra HD) streaming content, which holds a limited yet growing media library. The introduction of this tiered plan isn’t exactly surprising, as Netflix has clearly been looking to diversify its offering. And if one can afford a pricy 4K TV right now, that extra $3 per month shouldn’t be too painful.
Following the news earlier this week of signing a deal with Weinstein to release “Crouching Tiger 2” simultaneously with select IMAX theaters, Netflix is continuing its push into original content by announcing a deal with Adam Sandler. The comedian will produce and star in four feature-length films set to premiere exclusively on Netflix. Although his recent works have been misses more than hits, Netflix has apparently gathered enough behavioral data to determine that its audience would love to see four more movies from the guy who made “Jack and Jill.”
In a groundbreaking deal, Netflix has signed on to release the sequel to Crouching Tiger, Hidden Dragon, Ang Lee’s Oscar-winning martial arts flick, simultaneously with select IMAX theaters around the world on August 28, 2015. And it won’t be a one-time deal—it would reportedly lead to several major films being granted a day-and-date release on Netflix and in theaters. In order to cope with the seismic shift in audience behavior fueled partly by rising OTT services, it makes sense for distributor Weinstein Co. to bring on Netflix to help position its upcoming specialized films outside of the usual frame of theatrical releases.
Is Netflix is the new Miramax? The same audacious, innovative energy that gave rise to the indie-film movement in the 90’s has now migrated to OTT original programming, with shows like Netflix’s Orange Is The New Black and Amazon’s upcoming Transparent featuring the kind of daring, envelope-pushing content that would be tough to picture on basic cable, let alone the broadcast networks. That, combined with the broad-appealing, mainstream TV and movie content the OTT services carry, will no doubt continue to change the TV industry in this post-DVR era.
To learn more about the upcoming changes in the TV industry, check out our latest white paper on OTT services.