20% of Netflix subscribers have gotten rid of their pay TV subscription, according to a June 2013 study from Cowen and Company. The question to ask now is whether more Netflix subscribers will also cut the cord. Typically associated with those in the youngest age bracket, cord-cutting in this study was quite high in the older, 30-44 y/o category, with 41% having cut Pay TV – perhaps signaling a paradigm shift away from paid TV subscriptions overall. Those between 45 and 60 years old were most likely to be Netflix Streaming customers, but only 17% of this group have cut the cord. The majority of Netflix streamers use the service on their PC, followed by streaming on a video game console, while 37% stream on tablets, indicative of their growing role in digital video viewing.
With the rise of Over-the-Top providers, cutting the cord has never been easier according to a new study from Miner & Co Studio. The report states that 13% of 18-34 year olds (8.6 million) who already have broadband service are committed to a broadband-only existence with Pay TV and broadband crossovers moving away from the cable model. The key driver appears to be consumer demand for VOD and live streaming TV everywhere. Also interesting is the lack of desire for offline content, saving shows to watch during periods without connectivity.