FindTheBest, a data-driven comparison startup that’s lead by DoubleClick founder Kevin O’Connor, has raised $11 million in Series B financing, which brings their total backing to date to $17 million. The goal of the startup is to help compare different products and services to rapidly figure out the best option for the consumer. It’s unique feature, though, is data-driven, personalized results that utilize government databases and other trusted resources through transparent sourcing methods. The ability to cut through this massive amount of data to bring the user clear-cut answers to data-driven questions is what sets the startup apart; its ability to meaningfully categorize and prioritize information is an invaluable tool to cut through the noise.
New investments hope to launch Vengo, the mini vending machine distributor, into the mainstream. The startup began as TaxiTreats, aiming to install vending machines in the backs of cabs, but has since expanded to target bars, offices, and other locations where small vending machines offering a variety of convenience products could be desirable. Payments are currently all by credit card, and operation is entirely by touch screen, and once the mobile arm of the company clears its technology to be installed in cabs, brands could be clamoring to get involved, offering their products on the go, possibly with some form of smart advertising.
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