Apple’s latest product launch may have slipped under your radar. On January 31, Apple updated its Developer documentation to include reference to new “easy-to-read links to your app…which use the AppStore.com base URL plus a specific form of your app or company name.” This announcement was unusually subtle for Apple, but was noticed widely during the Super Bowl ad for the new Star Trek movie, which pointed viewers to AppStore.com/StarTrekApp. Vanity URLs will be issued to new apps by Apple, without the option for developers to configure them, and direct conflicts will be resolved by leading common extensions to a search page.
Tag: super bowl
2010 Super Bowl search marketing scorecard
This morning, Reprise Media released the 6th annual Search Marketing Scorecard on the Super Bowl, which ranks Super Bowl advertisers based on the level of integration between their television commercials and presence in search and social media –measuring how prepared each brand was to capture the demand created by their Super Bowl advertising investment. The Search Marketing Scorecard is the longest-running study of its kind.
The audience for this year’s Super Bowl was primed and ready for integrated campaigns. According to a recent comScore study, 1/3 of the 90 million people planning to watch the Super Bowl expected to log on to their computers during the game. Furthermore, One out of every ten viewers (or nearly 9 million people) were going to use their computers specifically to seek out advertiser websites. That sounds like an audience that’s not only interested in the ads, but interested in having real interactions with brands, which is what our study is all about.
So how did this year’s advertisers do? Read full article here.
Super Bowl ROI, more social than ever
For years, the Super Bowl has become the essence of TV advertising – the one day of the year that we celebrate commercials. Conversations around the ads drive as much interest as the game itself. Increasingly some of the most exciting content is happening in social spaces where interest swells, buzz surges and opinions proliferate. There’s even an opportunity for buzz around network rejected ads. This week, GoDaddy invited consumers to view their banned ad on their site, while the attention and reach for the rejected ad for the gay dating site Mancrunch.com may garner even more attention than if it had aired (without the hefty three million dollar price tag).
Although some large brands such as Pepsi have opted to skip Super Bowl ads in favor on online campaigns this year–a move which has probably earned Pepsi as much or more attention than if they had participated–others have opted to best take advantage of the surge in online consumer interest in their ads. Social media users can share, forward, discuss, critique, rate and review the ads at live chats, twitter games, You Tube’s Ad Blitz, USA Today’s Ad Meter, and many other sites. Continue reading “Super Bowl ROI, more social than ever”
Best Super Bowl (ad campaigns) ever?
NFL football fans were treated to a Super Bowl game for the ages last night. The Steelers and Cardinals battled to a thrilling finish that some are calling “the best Super Bowl ever.â€Â The time outs and game breaks feature a second high stakes game, the Super Bowl of Advertising. At $3mm dollars per :30 second spot brands and agencies are investing heavily to connect with the 95.4 million viewers that will help determine the future success or failure of new products and offers.   The marketing and advertising press covers the brands sponsoring the game with as much vigor and hype as the sporting event.
In addition to the annual USA Today Super Bowl Ad Meter other companies continue to publish new measures that speak to the success of Super Bowl ad efforts in other terms.
