Tag: twitter

Keys To Real-Time Twitter Polling

Posted on by Lab Team

Poptip’s real-time Twitter polling is utilized by some of today’s leading brands as a way to engage audiences and enable social TV tie-ins. With so much data coming in from responders, there is often a challenge of making these visualizations dynamic but not overwhelming. In the case of Poptip, the company is able to display the polling stats and cycle the responses of users based on influence and length of tweet. Can you think of any other ways you might present this data?

Nielsen And Twitter Create Social TV Rating

Posted on by Lab Team

Nielsen has announced a new analytics platform measuring social engagement for TV programs based on Twitter activity. Specifically, the metrics will provide impressions and reach for shows based on tweets, retweets, and replies containing keywords related to the specific program.

The new measurement represents a shift in TV viewing as audience attention often spans multiple screens, particularly on mobile. While companies like Trendrr TV and Bluefin have established social metrics, Nielsen is easily the biggest entrant into the space. Look for their metrics to inform social TV campaigns and second screen programs for today’s leading brands.

Twitter Rolls Out Downloadable Tweets

Posted on by Lab Team

Twitter has been tightening up it’s platform recently like limiting API access for third-party clients, but a new option to download tweets will grant users more control over their data. The feature is rolling out in waves, allowing select users request an archive of tweets with an email link to download. We’ll have to see if people take advantage of the new option and how they will repurpose their data outside of the service.

Instagram Limits Twitter Integration Amidst Competition

Posted on by Lab Team

Have no doubt that Facebook is ready to play hardball to protect it’s Instagram investment.  Hoping to drive increased traffic to Instagram’s website, it recently disabled people’s ability to view its photos directly on Twitter.  FB’s new site governance proposal also paves the way for leveraging Facebook data to target ads on Instagram.  While privacy advocates are sure to disapprove, it’s arguably a smart business decision that will give advertisers a new channel to connect with users.

Interactive Billboard Gives Away Shirts For Tweets

Posted on by Lab Team

The internet of things is everywhere from connected fridges to tweeting plants. To see an example of a brand capitalizing on the trend, take a look at Allen Solly’s recent campaign that uses an interactive billboard to give away dress shirts for tweeting at the brand. Leveraging Tweeple, users that hashtag rainingsolly will inch forward one of the many shirts on a vending machine-like board until it drops.

IBM Reports Twitter Drove Zero Percent Of Referral Traffic On Black Friday

Posted on by Lab Team

Brand’s skepticism for social still runs deep as IBM reported that Twitter delivered 0 percent of referral traffic on Black Friday. Attribution has been something many social media sites are just starting to work towards as they boost their ad products. Facebook, for instance, started dropping cookies to track users beyond clicks in a new program called View tags. It’s no doubt social will improve their conversion rates, but will users really want to spend time on a site that blends sales with social?

BIA/Kelsey Predicts Boom In Native Ads

Posted on by Lab Team

A new release from BIA/Kelsey predicts “native” ad spend on social media sites to increase from 1.53 billion this year to 3.85 billion in 2016. For some reference, these native formats treat ads as any other piece of content, like a promoted tweet in your newsfeed. While we’ve seen much debate over their effectiveness, expect social ads to grow on platforms like Facebook, Tumblr, Foursquare and maybe new entrants like Tout and Pinterest.