Franklin Delano Roosevelt once stated: â€œTake a method and try it. If it fails, admit it frankly and try another. But, by all means, try something.â€ These words ring true when looking at the current television ecosystem which has been recently stirred by the shift in television and film content consumption.
Viewers are experiencing content in new ways and on new devices. In addition to their living room television set, they are turning to their computers and mobile phones to watch television shows and movies. They are rapidly rejecting appointment-based, linear programming structured around channels. They want everything on-demand, on their terms. This shift in television content consumption has forced the entertainment marketplace into two camps. On one side stand companies that are willing to adapt, try new methods and meet consumersâ€™ demands. On the other side lie those who remain stagnant and are struggling to hold onto a model that is quickly slipping away.