FamilyMap is an opportunity for brands

AT&T Family MapFor those of following the IPGLAB on Twitter, you likely saw the Tweet announcing AT&T and their child locater offering.  Called FamilyMap, this new tool offers to locate a family member’s phone via web browser on a PC or mobile device. The service enables users to see details such as location on a map and surrounding landmarks like schools and parks. Users can also toggle between satellite and interactive street maps for an option that best fits their viewing needs. Families can customize their mapping experience by assigning a name and photo to each device within their account, and can also label places they visit frequently, like “Home” or “Soccer Field.” Continue reading “FamilyMap is an opportunity for brands”