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Earlier this week, Google confirmed its rumored acquisition of Agawi, a platform that allow mobile users to stream apps over the web without downloading them first. The reason behind this seems clear—Google has much to lose if the current trend of user moving away from mobile web into apps continues, given that the majority of Google’s revenues from web searches and the accompanying ads. In fact, out of the $66 billion total revenue Google generated in 2014, eMarketer predicts it $38.4 billion is from search ads.
The timing of this confirmation came at an interesting juncture, as both Facebook and Apple have announced in past few weeks new initiatives that aim to keep users inside apps in which they can easily monetize. Apple even went one step further last week by allowing ad-blocking extensions for Safari in the upcoming iOS 9, which would effectively cost Google a considerable amount of ad views. Therefore, it makes sense for Google to attempt luring users back into mobile browsers with a web-based app streaming platform. The battle to take control of mobile ecosystem has only just begun, and all marketers need to be aware.
The web (not the Internet–that’s a different thing) turned 20 years old today. Even though it’s not old enough to drink (in the States) it’s sure changed the life of everyone you know, including yourself. But did you know that it’s fundamentally changed since it’s creation? We don’t know what life would be without it. We can find everything we need and a lot we don’t. If it wasn’t for a few forward thinking founding Fathers it could have been owned by a major corporation.
At CERN, the European Organization for Nuclear Research (better known now for particle accelerators and exploring the fundamental structure of the universe) they’re working to restore the original computer that Sir Tim Berners-Lee used to create the first web-server, a NeXT computer (image shown here). For those that watched the opening ceremony of the 2012 Olympic’s they saw Tim Berners-Lee on stage with his NeXT during the segment “Frankie and June Say ‘Thanks Tim.'” The dance and musical number, directed by Danny Boyle, told the love story of teens Frankie and June, who are only able to reconnect after a chance encounter through technology like smartphones and social networks.
Trivia: NeXT was started by Steve Job’s when he left Apple.
In 1993 Sir Tim convinced the management at CERN to publish a paper that made the web publicly available on a royalty-free basis. The ideal was that it was to be a free and open exchange of information. No one could own it and everyone could edit it. The goal was to provide a two-way communication medium where everyone could freely exchange information. Even though this exists today with opportunities such as Wikipedia, the Web is mostly dominated by large companies.
Twenty years ago, there were no URLs on TV spots, news breaking or politicians embarrassing themselves on websites.
Read a full piece on the ideals of the web at BBC News by @BBCPallab and a great tribute feature at CERN