Newspapers Test The Waters On Instagram

While visual brands have gained traction on Instagram, newspapers have been more reluctant on the platform that boasts over 150 million users. A lack of embedded links and no form of monetization are likely the detractors so see if Instagram will begin to support these on the brink of their advertising debut. For the time being, a host of publishers like the NY and LA Times are beginning to use it for their lifestyle stories supplementing with short form video.