With every site looking more and more like Pinterest, brands are getting savvy about making their ads more visual, or going a step further to incorporate branding within existing images themselves. Referred to as in-image ads, a number of providers from Stipple to GumGum are allowing advertisers incorporate overlays and interactivity across set imagery on publishers sites. While this works by enabling a defined set of images, recognition technology will let brands correctly identify brand imagery on user generated photos at scale. They don’t have rights for those images of course…at least not yet.
Check out the IAB’s recently released Primer for more information.