Unifying The Connected Home

There are plenty of homeowners who would love to nurture a luscious garden in their backyard. But even the thought of adding this responsibility to their already overflowing agenda (rise, make coffee and breakfast for the kids, get everyone out the door before 7 a.m., work all day and then conjure up a dinner from somewhere) can be exhausting.

But what if a system could be set up that starts your coffee brewing at 5:45 a.m., sets the sprinklers off at 6, alerts you when the kids are actually up (not just hitting the snooze button), and securely locks the door for you on the way out of the house? What if it could inform you when the kids are home, remind them to complete their homework, and alert you when they have?

What if that same system could tell you when it’s time to move the plants to the garage for the winter and turn on the solar panel at 6 every morning and turning it off again at 6 every evening? What if it was smart enough to direct the fan at certain plants and not others, controlling the air conditioning for optimal growth? Daily busywork would be reduced, removing a lot of hassle from homeowner obligations.

Thanks to Smartthings and Qualcomm Allseen, all this and more is possible, and much sooner than we think. Indeed, as CNNMoney notes, home automation systems already exist and have for decades. But it’s Smartthing’s affordable price tag that takes the next step towards connected homes for all. Smartthings aims to actualize this vision by creating a user-controlled, Smartphone-compatible system of sensors placed throughout the home. The Smartphone notifies the homeowner when programmed tasks are completed.

But for the connected home to be successful, platforms and technologies need to be unified.  This is where Qualcomm Allseen comes in. The Allseen Alliance consists of 23 companies who’ve agreed to use the source code from Qualcomm’s AllJoyn protocol to program automated products that can communicate with each other, even though they come from different brands. Users won’t need to pair their devices through Wi-Fi or Bluetooth either, because AllJoyn will pair devices automatically, according to The Verge.

The Alliance strives to transform the developing Internet of Things into the Internet of Everything, “built upon an open, universal development framework and supported by a vibrant ecosystem and thriving technical community.” Some beloved brands to join the alliance so far include Panasonic, LG and HTC.

The Burgeoning Wearables Market

As of October 2013, wearable technology may have brought $4.6 billion in sales worldwide just this year, says Visiongain’s latest report. Of course, that excludes the highly anticipated Google Glass, which isn’t yet up for grabs. Who’s bought it so far? Geeks, says Inc. They noted, however, “37 percent of non-geeks were also interested in smart watches, and 35 percent were interested in smart glasses.” So either all the hipsters are also on board, or wearables are set to take the fashion/tech industries by storm.

Most of us wear glasses or watches or both already, so it’s no surprise that the wearables riding 2014’s mobile m2m wave are designed around these timeless fashions. Even though Google Glass has yet to be released, it’s still the model most picture in their minds. Smartwatches, however, run the gamut in diversity of function.

Smartwatches

Smartwatches are exactly as they sound: wristwear that tells time and does so much more. These range from Fitbit Force, designed to track and monitor fitness, to the Android-powered Neptune Pine, with “capacitive touch screen, GPS, and mobile broadband connectivity built in.” Most models offer intriguing features, such as the Filip smartwatch for kids with built in Wi-Fi, or the water-resistant Agent smartwatch with iPhone 4s or newer, Android 2.3.3+ and Windows 8 phone compatibility — meant for “makers” and open to third-party apps.

Google Glass

Google Glass gives new meaning to the term “hands-free” and also to the entire idea of multitasking. No longer will nature lovers miss the opportunity to photograph an animal before it scampers off.

Saying the words “take a picture” is exponentially faster than fumbling for the camera lost in their backpack. They also won’t need to manually upload the photos to their computer, then put them on their favorite social network. They can share what they’re looking at, while they’re looking at it.

By far, the most helpful features, though, are the directions capabilities; nobody can use the “I got lost” excuse anymore when the directions couldn’t be closer to their face.

Delightfully enough, Google Glass will translate the user’s voice into another language — the example given on Google Glass’ What it Does page being “half a pound” in Chinese. This has obvious benefits concerning travel. Perhaps a more immediate understanding of the foreign dialect will further connect users in unprecedented ways.

Will Wearable Tech Enhance or Clutter Our Lives?

”Wearable technology has the potential to enhance our surroundings, improve our health, and change the way we interact with each other,” Business Insider asserts. The potential is surely there, though skeptics will be cautious in adopting this trend. As part of the future of fashion, we’ll likely be seeing increasingly creative, personalized and variable models as the tech evolves.

MAGNA GLOBAL Releases December Advertising Forecasts

MAGNA GLOBAL released it’s bi-annual Advertising Forecasts, and its main conclusion is that Advertising revenue is going to rise by about 6.5% in 2014, which is the strongest growth rate since 2010. And even though revenue is going to rise, Western Europe will only grow by 2.1%, and will take at least two more years to go back to its pre-recession levels. Looking back at the year that was, an important takeaway is that Digital Media outgrew Print Advertising’s market share in 2013, at 24.2% vs 22.1%, respectively. Download the attached report here for more in-depth analysis and reporting.

MAGNAGLOBAL_Advertising_Forecasts_December_2013_FINAL

Jawbone Releases Up24

After several attempts, Jawbone is finally putting out a Bluetooth-based piece of fitness tracking hardware: the Up24. Jawbone has previously refused to put out Bluetooth devices because of both battery life and physical constraints, but upon the wider acceptance of Bluetooth Low Energy, Jawbone has finally warmed to the idea of a BLE device. Now, whether it’s too little too late for Jawbone – who risked falling behind to competitors FitBit – will have to be seen in the sales of the product this holiday season.

Flurry & IPG Lab Media Trial: TV Viewing Vs Tablet

IPG Lab and Flurry conducted behavioral focus groups with tablet video watchers. Left alone in our living room, hidden video cameras show that participants watch tablet video very differently than TV, even taking the tablet with them on trips to the kitchen instead of waiting for an ad break, as our TV watchers did. Hear our participants give their opinions on tablet video first-hand, and see it through their eyes via a video camera embedded in their eye-glasses.

 

 

YouTube Awards Streaming Numbers Miss Expectations

Read original story at Ad Age

Last night, YouTube put on its first awards show. The idea was to allow viewers to vote on music videos, which would subsequently take home awards for traditional categories that receive awards at other events; this would be different because of the user input. What’s more, YouTube was counting on viewers showing up for the live stream digitally. This was to be an example of the video company’s live streaming prowess. However, Livestream reported a count of just over 800,000 viewers, and according to Ad Age, who tuned in to see who would show up, the highest concurrent viewer numbers were only 217,244.  It seems as though YouTube has a bit of a ways to go before they’re ready to genuinely take on TV networks and award ceremony coverage, particularly in the face of cord cutting technology more broadly.

Square’s Stand Comes To Staples

Read original story on GigaOm

 

Known mostly for its mobile payments software, Square has moved into the hardware field with its attempts to replace the cash register. Called Stand, it’ll be sold at Staples in the near future, and Square claims that it’s significantly more effective than it’s Reader technology. In the past, Square has been criticized for its hardware failings, and if Stand really can become the replacement for the cash register Square might finally get the hold on the industry that it’s been searching for.

SNCF Debuts Door To Europe Campaign

The French National Railway Company (SNCF) launched a new, interactive campaign to remind people just how close Europe really is to Paris. In conjunction with TBWA\Paris, the doors, positioned around Paris, live-chat with strategically placed cameras in different cities – in Barcelona there awaits a dance troupe, while in Milan a mime interacts with viewers on the other side of the door. It’s a cool application of out of home advertising, and is yet another example of how innovative, interactive advertising can still break boundaries.

Dash Is Fitbit For Cars

Read original story on Fast Company

Dash, the startup that just raised $1.2 Million in angel funding, is the self-proclaimed Fitbit for cars: It’s a smart-hub for wifi, data tracking, and Bluetooth connection. Consumers plug a third-party piece of hardware into the government-mandated Onboard Diagnostics port and it tracks everything from crashes to when the car might need actual servicing – and displays how much the servicing should cost you in the iPhone app. It’s a pretty nifty take on turning any car into a “smart car,” but will consumers be willing to trust something that tracks their driving habits, and thereby their driving failings, given the scope of privacy concerns?