Ashton Kutcher Brings Attention To TapTalk

Right after the World Cup Final ended on Sunday, celebrity tech-enthusiast (and sometimes, investor) Ashton Kutcher took it to Twitter to shill a new messaging app called TapTalk to his 16 million unsuspected followers. Pretty much a simplified Snapchat with an instant “tap-and-send” interface, TapTalk was developed by Berlin-based company Onno Faber. It is unclear whether Kutcher has invested in this particular app, but he had taken a shine to other companies in Berlin in the past. It also remains unclear if enough percentage of Mr. Kutcher’s followers would give TapTalk a try to help it break into the U.S. market. But given that Gen Z, the major force behind the rise of messaging apps, is very fluid and fickle when it comes to their platform choices, such conversion is at least possible.

Kutcher a ‘katalyst’ for innovation

kutcher_flickrAsthon Kutcher is up to it again with a new web series airing on Facebook’s FunSpace application. The app comes complete with an “On Demand” interface with access to Funspace’s other channels (Kutcher’s Katalyst HQ series currently owns the main stage) and  the ability to forward to all your facebook friends and of course, commenting.

Unique to Katalyst Media’s play here is the first Facebook video series. Like Seth MacFarlane, the innovation is present in the sponsorship or brand integration with the video content and delivery method.  The mandate from their first sponsor, Cheetos, was to  target 18-35 year olds just out of college or getting into the real world; and to develop content that would entertain rather than interrupt.   Continue reading “Kutcher a ‘katalyst’ for innovation”