Based on an estimated 120% increase in spend from 2012, mobile looks to be garnering some serious budgets while desktop spend is slowing to a halt with a 1.69% growth from the year prior. Based on this trajectory, eMarketer anticipates mobile spend will surpass desktop in 2017. It appears after initial grumblings of “small screen size” and “fleeting attention”, marketers are starting to treat mobile as the next playground given its intimate connection to our lives. Expect interesting location-based engagements leveraging GPS, wifi and now bluetooth location data to increase in mobile, while custom sponsorships and branded content are likely to compete for a larger piece of desktop spend over the next year as well.
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