Pepsi is adding a bit of interactive fun to its packaging by printing Snapcodes on the bottles of its coke products. For a limited time this summer, customers can use the Snapchat app to scan the codes and unlock exclusive selfie lenses, geofilters, as well as a Pepsi-themed mini-game. By playing the mobile game, they can also enter a sweepstakes to win weekly prizes such as gaming consoles or a trip to Lollapalooza.
What Brands Need To Do
Snapchat first introduced the Snapcodes in 2015 to let users add each other without having to type out usernames. Soon, brands like Sprite, FOX network, and Universal Pictures started featuring customized Snapcodes in their billboard ads and packaging to drive mobile users to check out more branded content on Snapchat. This Pepsi campaign is the latest example of how CPG brands can use Snapcodes to spice up their packaging. More brands should consider experimenting with new technologies such as augmented reality or Facebook’s updated Messenger codes to add an interactive digital experience to their products to further engage with customers.
Source: PR Newswire
Header image courtesy of Pepsi
As part of its fashion-oriented holiday campaign, Cheetos has opened an online store to sell Chester Cheetah-themed holiday gifts, ranging from clothing and perfume to cosmetics and even jewelry. While some of the items in the catalog, such as the jewelry piece, charge premium prices, some on the lower end of the spectrum are already sold out, affirming the popularity of the Pepsi-owned snack brand among consumers.
What Brands Should Do
While admittedly rare, this is not the first time a Pepsi brand has branched out its CPG product category to grab consumer attention with branded products. Last year, the food and beverage giant sold Pepsi-branded smartphones to Chinese consumers as a marketing ploy. This week, Pepsi opened a kola-themed restaurant in New York City to broaden its brand expeirence. Similarly, with the new Cheetos-branded gifts, Pepsi is thinking outside the box and experimenting with a new way to transform their loyal fans into brand advocates, which should inspire brands to think of other ways that brands can permeate consumers’ daily life.
Source: Yahoo Finance
Header image courtesy of Cheeto’s YouTube video
When Twitter added searchable stickers in June, we anticipated that the microblogging service would soon turn it into an ad product. Now, Pepsi has become the first brand to sponsor Twitter stickers. For this campaign, Pepsi created about 50 stickers based on the emojis that the soft drink brand has featured on its bottles since February as part of its “Say It With Pepsi” campaign. Twitter declined to say how much it is charging for promoted stickers but announced that it is making this new ad unit available for all brands starting Monday.
What Brands Need To Do
Twitter’s searchable stickers are an extension of the emoji marketing that many brands including Coca-Cola and Toyota have experimented with on Twitter. In Asia, branded stickers have long been a popular ad unit on messaging apps, with Japanese chat app LINE racking up over $280 million in revenue from selling branded stickers in 2015. By making stickers available for brands to sponsor, Twitter is giving brands a new native ad product to engage users with. Brands seeking to add a fun sparkle to their Twitter campaigns should certainly look into Sponsored Stickers.
Pepsi is experimenting with an interesting method of brand marketing in China – by offering consumers a branded smartphone with decent tech specs at a very affordable price. Rumors about a Pepsi-branded smartphone first surfaced in mid-October, and earlier today the soda brand has launched its first Pepsi Phone. Working with Chinese phone manufacturer Koobee, Pepsi China repurposed the new Koobee H7 phone to create the Pepsi Phone, and is selling the base model for just $78. This is not the first time Pepsi has ventured into branded phones. Previously, the beverage giant introduced a limited edition of Oppo N1 phones with Pepsi’s branding in December 2013.
What Brands Need To Do
Nowadays, the smartphone is arguably the tech device that most people rely on and feel attached to. In fact, some consumers would even experience “separation anxiety” if they were kept apart from their phones for a while. By offering a decently equipped smartphone at a very affordable price, Pepsi showcases a new way that brands can transform their loyal fans into brand advocates with a true value offer, and should inspire brands to think of other ways that brands can permeate consumers’ daily life.
Header image is a promotional image from Pepsi Phone’s page on JD.com
Pepsi took a risk equipping 4,500 employees with iPhones in an effort to improve operations for their merchandisers. Pepsi’s app was created in-house and automates logistics like scheduling a delivery route, managing inventory and recording shift time. But Pepsi is not the only corporation to go mobile, as Lowe’s, Starbucks and others have used smartphones and tablets to improve communication and assist in transactions. We’ll likely see a host of retailers leveraging these tools to assist customers in-store as mobile continues to impact purchase decisions for shoppers.