IBM Tests ‘Augmented Reality’ Shopper App
Tag: Augmented Reality
13th Lab raises $700,000 to build its ‘UI for reality’ — European technology news
13th Lab raises $700,000 to build its ‘UI for reality’
Four brilliant augmented reality campaigns
Augmented reality (AR) may sound like something that you get to do in a dark basement with a William Gibson novel and a pair of virtual reality goggles. But the true promise of augmented reality will integrate the digital world into our offline world, and ultimately transform mundane experiences into meaningful, holistic ones. Imagine walking into a supermarket and seeing all of the nutritional and pricing information projected into thin air, or overlaid onto products; touching a logo on a box of cereal would trigger a digital reaction and enable you to use your fingers to scroll through information or content right on the cereal box.
We’re not there yet, but we’re closer than you think.
In the next nine months, mobile applications will make tremendous leaps toward integrating augmented reality into our lives. Today, there are multiple image recognition applications like SnapTell or Barnes & Noble’s Bookstore app that trigger a reaction when you take a picture of an object, logo, or barcode. Instead of pushing you to content on a website, these apps will increasingly pull in information that will be overlaid onto products via the screen’s camera function. Wikitude is an example of an application already doing this — simply hold up your phone and it will tell you what places of interest, restaurants, and shops are in your vicinity, based on the direction you are facing. Overlaying the data onto products (and people!) will be a natural evolution. Pattie Maes of MIT’s Sixth Sense Project describes it as “seamless, easy access to information” using our bodies to navigate the content in intuitive, natural ways. Continue reading “Four brilliant augmented reality campaigns”
Best of ’09: How brands can use augmented reality
From our 2009 best-of the IPG Lab blog series:
Augmented reality is everywhere right now. Some are questioning whether it is a fad, or could it be a viable tool for marketers. Yes, there are some technical bugs to be worked out and some ill conceived campaigns but used strategically and creatively AR can be a powerful experience. Here is a list of some of the best ways brands have been using AR:
Enhancing Traditional Print Campaigns
Instead of just having a small “www†invitation to a brand website on a magazine ad, entice them with a teaser for additional content or even an exclusive offer they can only see using the printed piece to unlock the information online.
One of the first brands to use AR, Mini Cooper enhanced their campaign across multiple German auto magazines with a detailed 3D model of the MINI convertible.
Top 5 ways brands can utilize augmented reality
Augmented reality is everywhere right now. Some are questioning whether it is a fad, or could it be a viable tool for marketers. Yes, there are some technical bugs to be worked out and some ill conceived campaigns but used strategically and creatively AR can be a powerful experience. Here is a list of some of the best ways brands have been using AR:
Enhancing Traditional Print Campaigns
Instead of just having a small “www†invitation to a brand website on a magazine ad, entice them with a teaser for additional content or even an exclusive offer they can only see using the printed piece to unlock the information online.
One of the first brands to use AR, Mini Cooper enhanced their campaign across multiple German auto magazines with a detailed 3D model of the MINI convertible. Continue reading “Top 5 ways brands can utilize augmented reality”
Augmented reality set to blast off
For over a year now, the Lab has displayed AR or Augmented Reality technology on a fixed platform in our DOOH room. However, AR is rapidly moving its way beyond a fix platform. Location-based social networking site Brightkite recently entered into a partnership with Dutch startup SPRXmobile to integrate the Layar augmented reality features into its solution. This solution leverages Location-based social networking, GPS, camera and compass phone functions to overlay 3D location-based information on the screen in real time. Called Layar, it’s their browser designed to be used on smart phones and give users the chance to point and experience. As the Lab’s resident “car guy” I couldn’t help but think about Intel’s progressive in-car efforts and their drive to create rear-seat entertainment/navigation architectures, along with LBS.
Brands however could really move AR forward through sponsorship initiatives. Continue reading “Augmented reality set to blast off”
Mobile Evolution: “Robocop-esqueâ€
This Wednesday, I’ll be speaking on a panel at ThinkLA. I’ll be presenting a few short slides on the evolution of mobile specific to the mobile web and applications. Though the panel should be interesting, the evolution of mobile is a much broader topic – one that’s inspired delving into mobile’s future relating to user input and output.
Ok, that last bit sounded boring. Here’s a video of the sixth sense concept from MIT, which presents some of these concepts in a much more interesting manner. The system MIT designed uses a projector to deliver information, and a camera to input controls. This could be the future evolution of mobile input and output – from keypads and screens to projectors and cameras. Continue reading “Mobile Evolution: “Robocop-esque—
