Google I/O: Google Announces Chrome For iPhone And iPad, Available Today
Tag: ipad
Two brilliant moves that helped create the Apple iOS powerhouse by Dalton Caldwell
Two Brilliant Moves That Helped Create The Apple iOS Powerhouse
iPad and iPhone Theft On Rise; Texas Woman Steals More Than 100 iPads – ABC News
Texas Woman Has Stolen More Than 100 iPads
How the iPad is reshaping the Web
iPad continues to create ripples through the mobile, eReader, and online applications worlds. Here are five ways the device is transforming the Web as we know it:
1) Where has all my flash gone? Or Hello, HTML 5
This is playing out in the press with a great flourish as everyone scrambles to understand apple’s strategy and relationship with Adobe.  85% of the top websites use flash (according to Adobe Labs) so Flash isn’t going to go away but HTML 5 will be a new way to navigate the web and consume applications, without relying on Java or other plugins. The very nature of how pages are built and how you navigate the web will be an application metaphor. And playing off the current popularity of location based services, with HTML5, the browser on any device can detect the user’s geographical location if approved by that user.  This makes it possible for web pages to explore location aware experiences.  And video consumption will also really benefit because you won’t be relying on proprietary plug-ins that are CPU intensive. And as of this week, Revision 3, a popular broadband TV site, announced it now supports video playback on the Apple iPad, thanks to its foray into HTML5. You’ll see other major video consumption sites follow suite as the game changes again for video on and offline.  (HTML 5 will also be a player in the set top box world) Continue reading “How the iPad is reshaping the Web”
iPad: Point/Counterpoint
The iPad has struck a nerve, stirring up a ton of controversy… Is it the next great device or an overhyped Apple toy? Check in with the Lab to see our first installment of our new series: “Point/CounterPoint: Whose Side Are You On?” Featuring Lab Director, Lori Schwartz and Lab CTO, Scott Susskind.
App vs. WebApp: A philosophical difference
Last week two items of note occurred. Apple released the iPad, and Google announced they would be building Flash into Chrome and Chrome OS. These two announcements highlight a growing difference between Apple and Google’s strategies for the future of computing. Both agree it’s mobile, but they have strong differing opinions on the issue of App vs WebApp.
Apple has had an interesting evolution. When the iPhone OS was first released, Apple staunchly positioned it as web apps only, with no native applications allowed. Eventually, after a small community of hackers got apps to work on the phones and even created a single app to find, download, and update their apps, Apple caved in. We then got a SDK for native applications, and finally arrived in the age of “There’s an App for that.” The iPad as a device is the epitome of this mentality. The iPad is about taking experiences that live elsewhere, whether Netflix or the New York Times, and creating an even better, completely customized experience for a single device. It’s all about the apps. Continue reading “App vs. WebApp: A philosophical difference”
iPad, IAD, and Me
The iPad is here — and with it, apps. And games. And ads. The iPad arrived on April 3. Rumor is, on April 7 Apple will reveal what it’s done with Quattro and showcase the future of the ad platform for its mobile operating system. This announcement could, in a very real way, mobilize (pun intended) casual gaming ad opportunities.
Did you know there are more iPhones and iPod Touches out there than Wiis? Or that Apple is eating away at the handheld gaming market revenues, despite the games on its platform being a fraction of the price that others charge?
A solid advertising platform from Apple will represent a unified offering for iPhone OS games. Based on where Apple’s interest lies for its iPhone platform, the ad platform should be very publisher-friendly, and potentially able to generate revenue for publishers better than current ad networks. If that’s the case, many publishers will flock to the common standard for their apps (or not). Continue reading “iPad, IAD, and Me”
iPad creates more questions than answers
There’s a lot of debate as to whether or not the iPad is a game changer. After all, isn’t changing the game what Apple does best? The iPod changed the media consumption game. iTunes changed the media purchase game. The iPhone changed the mobile game. Macs are an ongoing effort to change the PC game. Apple invades thriving markets and smoothes out the edges, giving consumers a simplified way of approaching familiar problems.
What game is the iPad playing? It’s a tablet PC in form factor alone. Is it an e-reader? Is it a web browsing tool? Is it a laptop replacement? Is it a desktop supplement? Is it for productivity? Entertainment? Is it for Millenials? Boomers? Toddlers? Is it for everybody? Is it supposed to do everything? What makes the iPad a truly unique Apple product may be the fact that it subverts Apple’s successful change-the-game model – this time, Apple might actually be inventing games as opposed to changing them.
Rather than asking if the iPad changes the game, maybe we should ask why the iPad exists. Is it possible that Apple might have developed a product without knowing exactly what problem they were solving? Continue reading “iPad creates more questions than answers”
Apple-Google catfight is good for consumers
Things are getting downright ugly. Apple and Google, once the best of friends, seem to have devolved into the bitterest of enemies. The tactics have become dirty. The blows are getting dangerously close to the belt. And I couldn’t be happier.
Unlike real wars, when corporations battle it’s often the common person that prospers. We’re seeing honest-to-goodness tooth-and-nail competition take place, and it’s the consumer and marketers that will come out on top regardless of which behemoth wins the fight.
The blows toward the end of 2009 were focused mostly on mobile. Google Voice was blocked from the App Store, and the FCC started poking into the matter – specifically Apple’s Control of the app economy. In short order, Eric Schmidt resigned from Apple’s board. Then the Motorola Droid came, and the marketing that placed Android’s features directly in competition with Apple’s iPhone OS. Apple then acquired Lala, a streaming music service, near immediately after Google started using the streams in their search results. Following this, Google announced they were moving acquire AdMob (still pending FTC approval), an advertising network that served ads into iPhone apps and a company Apple had been trying to acquire prior to Google outbidding them. In turn, Apple bought up ad network Quattro Wireless. As 2009 came to a close, rumors of both an Apple tablet device and a Google built phone competed for headlines. Continue reading “Apple-Google catfight is good for consumers”
iPad: Game changer or iPod Touch for Boomers?
The IPG Media Lab team weighs in on Apple’s release of the much anticipated iPad device.
Is the iPad a game changer?
Scott Susskind, IPG Lab CTO: I don’t know if I would consider it a “game changer.” However, I do think it raises the bar. We saw several tablet devices this year at CES that leveraged the Google Android platform that have some similarities to the iPad.  However, the iPad will quickly leapfrog the competition due to the maturity of the iPhone OS and breadth of the existing application ecosystem. The heavy lifting was already done. It allowed Apple to focus their efforts on smoothing out the user experience for this form-factor as well as developing special ports of business apps that make it an attractive device for the workplace.
That said, I think it will be a short-lived lead. As the Android App ecosystem matures, the marketplace will swell with a variety of Android-based devices Devices that will either compete directly with the iPad, or fill smaller, niche markets that would be too costly for Apple to support through multiple hardware versions.  And since the content (and app) distribution model will likely be based on an open ecosystem, I would wager that the lion’s share of the market will be non-Apple inside of a few years. Continue reading “iPad: Game changer or iPod Touch for Boomers?”
